A picture’s worth a thousand words, and an attractive digital marketing campaign can help you grow your business. With the right skills and experience, you can find digital marketing jobs in virtually every industry.
Companies of all sizes are looking to get in front of audiences online. That means the future looks bright for marketing specialists, especially in New York.
Marketing Manager
Digital marketing professionals use the Internet to promote products or services, using techniques such as email, social media and website content to attract and retain customers. They may also use non-internet methods such as TV ads and billboards to reach target markets.
They also need to be able to juggle the demands of crafting data-driven strategies with maintaining creativity and brand authenticity.
Depending on their seniority, marketing managers can earn up to $150,000 a year. To increase their earning potential, digital marketing managers should seek out opportunities to develop their leadership skills and pursue additional certifications. They should also invest in creating a portfolio of marketing projects to showcase their experience and expertise.
Social Media Manager
They also develop digital content and engage with online audiences, monitoring analytics and reporting metrics to company leaders and stakeholders.
Social media managers are often the organizational backbone of a marketing team and are responsible for developing and scheduling social media posts across multiple platforms. They use their creativity and analytical skills to develop a content strategy that aligns with brand guidelines.
Those who reach director-level positions, such as the VP of Social Media, typically command substantial salaries due to their significant leadership and strategic contribution to a company’s digital marketing efforts. These roles also require a strong understanding of social media management and digital marketing tactics, as well as the ability to effectively oversee a team and lead multiple projects simultaneously. Unlike traditional marketers who are limited to subway ads and billboards, digital marketing professionals can attract, retain and expand their clientele through email, text messages, social media posts and the Internet.
Content Writer
Content Writers create and publish written copy that supports marketing campaigns. They often work with product and sales teams, synthesizing diverse inputs into unified messaging that drives audience engagement and brand awareness. They must be creative, with a strong understanding of SEO best practices and keyword research.
They must also have a solid grasp of language and storytelling. Whether they are creating blog posts, social media captions, or more traditional written copy, they must tell a story that aligns with the online user intent of their target audiences and the objectives of the business they serve.
Typically, content writers start their careers as junior writers or copywriters and advance to senior roles. Many go on to become content strategists or editors, overseeing team members and directing content direction. They must have excellent project management skills and the ability to deliver high-quality writing on short deadlines.
Graphic Designer
A graphic designer creates visual concepts and designs digital marketing materials for a business. They often use design software, like Illustrator and InDesign, to develop their work.
They also might work with print collateral, such as posters and brochures. These professionals are typically required to have at least two years of experience in a design-related role.
Digital marketing is a critical field for businesses of all sizes, using digital platforms and data to promote and sell products. This area is constantly growing, creating new opportunities for aspiring marketers. With the right mix of skills and personality, a career in digital marketing can be both rewarding and lucrative. Whether you veer towards the business and management side or tech and analytics, there’s a role for everyone in this dynamic industry. The best part? It’s never been easier to get started.
Web Developer
The job of a web developer is incredibly challenging, but also very rewarding. Web developers spend their days creating tangible digital products that are used in virtually every home and device in the world. This specialized skill set is highly in-demand and well compensated at companies of all sizes.
Those who choose to pursue this career typically complete comprehensive coding and programming training. Some attend coding bootcamps for just a few months while others complete bachelor’s degrees that can last up to four years. Some web developers commute to offices while others work from their homes, a flexibility that allows them to balance their family life with their professional interests.
There are several different types of web development jobs, including front-end developers, content management system (CMS) developers, and e-commerce developers. Each of these positions has a unique set of responsibilities that require a specialized skillset.
Photographer
Photographers use cameras to capture images of products, people or events. They must have strong technical skills, including understanding the exposure triangle and utilizing lighting to get the best results. They also need to be creative to capture compelling images.
A photographer can work as an employee or freelancer. They need to understand contracts and be comfortable negotiating terms with clients, such as usage rights and payment schedules. They also need to be able to manage their finances and budgets.
Aerial and drone photographers have unique perspectives on landscapes, cityscapes, events and more. These professionals need to be able to fly a drone and operate its camera, as well as have a solid understanding of the laws and regulations regarding aerial photography. They also need to be able to edit and retouch photos according to their client’s specifications. Photographers often meet with clients before a shoot to discuss the vision for the images and negotiate rates.
